Like many of us, my journey to lessen my impact on the planet began by first conciously looking at food choices, followed by skincare.

Whilst healthy eating and clean skincare are now considered more mainstream, if we follow the next logical step and look at our clothing, it can be tricky knowing where to start. 

Personally I have found that once you begin digging into the ethics of the fashion industry, things get a little over-whelming. From scary statistics like fashion being one of the most polluting industries in the world, to reports of appalling human rights abuses like the Rana Plaza collapse, how many of us know the real reasons why we should choose one fabric or brand over another?

And did you also know that unlike food, there is no requirement for textile products to have any certification to be labelled 'organic'? So even if the fabric is labelled organic, perhaps only a small percentage of it contains organic cotton. Or it could mean that, even though the material itself is organic cotton, toxic chemicals could have been used in the dying process.

Unless a product is carrying a global standard certification like GOTS (Global Organic Textile Standard), there is no way of knowing if it is organically (and ethically) produced from seed to your skin.

That's why for us at Hunter+Boo, these certifications are key. We only use GOTS Certified Organic Cotton in our entire range as we know not only is it softer and more long-lasting than conventional cotton (something many of our customers have verified!), it is also better for the environment and the people who work in the supply chain.

So with all this in mind, we thought it would be really handy to share this helpful infographic from The Organic Cotton Initiative which highlights the main benefits of Organic vs. Conventional cotton.

hunter+boo blog organic cotton gots infographic

As we all know, knowledge is power! I believe it's important to share the full story behind the processes involved in how our clothes are made, which in turn can allow our customers (you guys!) to make more informed and conscious decisions when it comes to buying clothes.

Did you learn something from this article? We'd love to know your thoughts about choosing certified organic cotton over conventional cotton. Leave us a comment below.

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